Client needs to establish the pricing opportunity and reimbursement hurdles for their product in order to build the launch readiness business case for in-house commercialization.
The client wanted feedback on the competitive landscape, place in therapy, and data package that could be used to develop access strategy for the product
- Proactive validation of pricing opportunity for business development
- Understanding of investments and timings to achieving market access.
- Recommendations for structuring of data gap and development program
CCHO Consulting solution:
- Assess the pricing, reimbursement, and market access landscape (secondary research) based on comparable products
- Build/customize a payer value proposition for the product
- Conduct targeted qualitative primary research with payers and payer influencers to establish the unmet need, product value attributes, and willingness to pay
- Recommend future investment to optimize the opportunity for the product.