Payer & Landscaping Research

Payer insight provides the grounding for all aspects of market access strategy. We have an established network of payer contacts and HTA experts across MENA.

Our payer research is led by senior staff to ensure that discussions are open, peer-level and in-depth on key issues. We use an adaptive approach, learning from each interview to maximise the value of subsequent discussions.

As well as traditional and on-line research methodologies, we frequently bring payer experts together with our clients via advisory boards or co-development workshops to test, challenge and build market access plans and payer evidence strategies.

Our insights work spans the entire product lifecycle:

  • P&R landscape assessment
  • Development and evaluation of product value proposition concepts and payer evidence needs
  • Pre-launch development and testing of value messaging, pricing strategy and managed entry options.