Payer Value Proposition Development

Although the Global Value Dossier (GVD) remains a key internal resource, it has limitations for affiliates due to the difficulty in accessing local relevant information, managing evidence updates and staying aligned with the evolving commercial strategy. The product value stories we develop go beyond representing the core elements of disease burden, unmet needs, incremental clinical benefits, patient benefits, economic value and so on. They also reproduce our strategic understanding of your access imperatives and our awareness of the diverse needs of the local external payer audience. We provide guidance on how to adapt and tailor this story to different audiences, while maintaining proper governance to ensure the core messages are used appropriately.